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Privacy Policy

LAST UPDATED 9/16/2026

Introduction

Black River Cold Plunge ("we," "our," or "us") respects your privacy and is committed to protecting the personal information you share with us.


This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, book a session, or use our services.

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By accessing our website or using our services, you agree to the collection and use of information in accordance with this policy.

Information We Collect

When you book a session, create an account, or contact us, we may collect:

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Contact Information: Name, email address, phone number, and mailing address


Booking Details: Session preferences, dates, and times


Payment Information: Credit card details and billing information (processed securely through third-party payment providers)


Health Information: Any health conditions or concerns you voluntarily disclose before participating in cold plunge activities


Communications: Records of your correspondence with us

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When you visit our website, we may automatically collect:

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Device Information: IP address, browser type, operating system, and device identifiers

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Usage Data: Pages visited, time spent on pages, and referring URLs

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Cookies and Tracking Technologies: See our Cookies section below for details

How We Use Your Information

We use the information we collect for the following purposes:

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Service Delivery: To process bookings, manage memberships, and provide our cold plunge services

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Communication: To send booking confirmations, reminders, and respond to inquiries

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Marketing: To send promotional emails, special offers, and updates about our services (you may opt out at any time)

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Safety and Compliance: To ensure participant safety by reviewing disclosed health information

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Improvement: To analyze website usage and improve our services and user experience

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Legal Obligations: To comply with applicable laws and regulations

How We Share Your Information

We use the information we collect for the following purposes:

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Service Delivery: To process bookings, manage memberships, and provide our cold plunge services

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Communication: To send booking confirmations, reminders, and respond to inquiries

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Marketing: To send promotional emails, special offers, and updates about our services (you may opt out at any time)

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Safety and Compliance: To ensure participant safety by reviewing disclosed health information

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Improvement: To analyze website usage and improve our services and user experience

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Legal Obligations: To comply with applicable laws and regulations

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. Cookies are small data files stored on your device that help us:

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Remember your preferences and login information

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Understand how you navigate our website

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Improve our website functionality

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You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, some features of our website may not function properly without cookies.

Data Security

We implement reasonable technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

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Encrypted transmission of sensitive data (SSL/TLS)

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Restricted access to personal information on a need-to-know basis

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Secure storage of physical and digital records

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Regular review of our security practices

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While we strive to protect your information, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security.

Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. When information is no longer needed, we securely delete or anonymize it.

Your Rights

Depending on your location, you may have the following rights regarding your personal information:

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Access: Request a copy of the personal information we hold about you

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Correction: Request correction of inaccurate or incomplete information

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Deletion: Request deletion of your personal information (subject to certain legal exceptions)

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Opt-Out: Unsubscribe from marketing communications at any time

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Withdraw Consent: Withdraw consent where processing is based on your consent

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To exercise any of these rights, please contact us using the information provided below. We will respond to your request within the timeframes required by applicable law.

Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child without parental consent, we will take steps to delete that information.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites. We encourage you to review the privacy policies of any third-party sites you visit.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated policy on this page and revise the "Last Updated" date. We encourage you to review this policy periodically.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please


Contact us:

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Black River Cold Plunge
Email: privacy@blackrivercoldplunge.com
Phone: [Insert Phone Number]
Address: [Insert Business Address

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